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Activate customer-centric marketing
Imagine you created a sponsored post for your target audience. The post linked to a detailed side-by-side comparison of your product suite. You noticed that you received very little traffic. What principle would you need to strengthen?
Louise, who works for a computer company, sent her loyal customers and brand fans a display ad with this message: “For your first purchase, get a discount” display ad. Why didn’t this work?
Imagine you were explaining how to stay relevant in the digital ecosystem. What would be the most important point to get across?
Why is a digital-first brief an important part of the campaign process?
What is the main difference between a traditional campaign brief and a digital-first one?
What is the risk to a brand if it wants to be everything to every possible customer?
What would you recommend for a company that wasn’t yet clear who their target is or their unique benefit?
What would be the best format and message for a women’s clothing retailer in the “Do” stage?
You received some feedback that your team thinks you missed some vital micro-moments. What do you do to find the ones you missed? (Question Type 1)
You work for a perfume company and identified a customer portrait for young, working moms who are fans of organic, natural products. How would you target them during the “Think” stage of See, Think, Do, Care?
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