Imagine you created a sponsored post for your target audience. The post linked to a detailed side-by-side comparison of your product suite. You noticed that you received very little traffic. What principle would you need to strengthen?

✅  The correct answer is:

Aware of intent

Question:

Imagine you created a sponsored post for your target audience. The post linked to a detailed side-by-side comparison of your product suite. You noticed that you received very little traffic. What principle would you need to strengthen?

Solution:

  • Aware of intent
  • Digital-first
  • All three principles
  • Link to brand