✅ The correct answer is:
Marketers must understand a customer’s intent
Imagine you were explaining how to stay relevant in the digital ecosystem. What would be the most important point to get across?
- The value of blasting a one-sized-fits-all message at scale
- Apply the same principles you used to use for print, radio, and tv to search and digital
- The journey hasn’t changed, customers move through a funnel toward purchase
- Marketers must understand a customer’s intent