Imagine you were explaining how to stay relevant in the digital ecosystem. What would be the most important point to get across?

✅  The correct answer is:

Marketers must understand a customer’s intent

Question:

Imagine you were explaining how to stay relevant in the digital ecosystem. What would be the most important point to get across?

Solution:

  • The value of blasting a one-sized-fits-all message at scale
  • Apply the same principles you used to use for print, radio, and tv to search and digital
  • The journey hasn’t changed, customers move through a funnel toward purchase
  • Marketers must understand a customer’s intent