Louise, who works for a computer company, sent her loyal customers and brand fans a display ad with this message: “For your first purchase, get a discount” display ad. Why didn’t this work?

✅  The correct answer is:

This message would have worked better for the “Do” stage.

Question:

Louise, who works for a computer company, sent her loyal customers and brand fans a display ad with this message: “For your first purchase, get a discount” display ad. Why didn’t this work?

Solution:

  • This message would have worked better for the “See” stage.
  • This message would have worked better for the “Care” stage.
  • This message would have worked better for the “Think” stage.
  • This message would have worked better for the “Do” stage.