What is the main difference between a traditional campaign brief and a digital-first one?

✅  The correct answer is:

Adigital-firstbrief focuses on the consumer and the desired shift in their behavior, not on media metrics.

Question:

What is the main difference between a traditional campaign brief and a digital-first one?

Solution:

  • Adigital-firstbrief highlights all the digital formats and channels available to creatives.
  • Adigital-firstbrief summarizes every media metric the campaign should hit, along with tactics to use.
  • Adigital-firstbrief focuses on the consumer and the desired shift in their behavior, not on media metrics.
  • Adigital-firstbrief valuese-commerceand has already shaped the creative teams should use.