✅ The correct answer is:
Adigital-firstbrief focuses on the consumer and the desired shift in their behavior, not on media metrics.
Question:
What is the main difference between a traditional campaign brief and a digital-first one?
Solution:
- Adigital-firstbrief highlights all the digital formats and channels available to creatives.
- Adigital-firstbrief summarizes every media metric the campaign should hit, along with tactics to use.
- Adigital-firstbrief focuses on the consumer and the desired shift in their behavior, not on media metrics.
- Adigital-firstbrief valuese-commerceand has already shaped the creative teams should use.