What is the risk to a brand if it wants to be everything to every possible customer?

✅  The correct answer is:

It could lose its unique differentiator within the market.

Question:

What is the risk to a brand if it wants to be everything to every possible customer?

Solution:

  • It won’t be able to keep up with the demand.
  • It could lose its unique differentiator within the market.
  • It would spend too much money automating its marketing efforts.
  • There is absolutely zero risk. This is what all brands should do.