What would you recommend for a company that wasn’t yet clear who their target is or their unique benefit?

✅  The correct answer is:

Write a positioning statement

Question:

What would you recommend for a company that wasn’t yet clear who their target is or their unique benefit?

Solution:

  • Use a Strengths, Weaknesses, Opportunities, Threats framework
  • Try a content analysis
  • Do a cost analysis
  • Write a positioning statement