If a standard line item is under-delivering what can you do to troubleshoot the issue?

✅  The correct answer is:

Run a forecast at the line item level and broaden targeting criteria for the line item.

Question:

If a standard line item is under-delivering what can you do to troubleshoot the issue?

Solution:

  • Delete ad units to which the line item is targeted until the forecasting system says it will deliver in full
  • Both B and C
  • Run a forecast at the line item level and broaden targeting criteria for the line item.
  • Add more custom targeting to broaden the reach of the line item
  • All of the above