Match each of the following identifiers to the platform on which they are used.

✅  The correct answer is:

  • IDFA ​- with Mobile​ app (iOS)
  • AdID​ – Mobile​ app (Android)
  • Cookie​ – Mobile​ web
  • PPID ​- Cross​-device

Question:

Match each of the following identifiers to the platform on which they are used.

Solution:

  • IDFA ​- with Mobile​ app (iOS)
  • AdID​ – Mobile​ app (Android)
  • Cookie​ – Mobile​ web
  • PPID ​- Cross​-device