A publisher has just switched over to Ad Manager 360 from another product 10 days ago. They are concerned the forecasting data they are seeing isn’t correct. What can you tell them to do?

✅  The correct answer is:

Ad Manager is most accurate with 28 days of data so some forecasting may not be accurate

Question:

A publisher has just switched over to Ad Manager 360 from another product 10 days ago. They are concerned the forecasting data they are seeing isn’t correct. What can you tell them to do?

Solution:

  • Remove house ads from serving to specific ad units in question
  • Ad Manager is most accurate with 28 days of data so some forecasting may not be accurate
  • Check key-values in the tags on the webpages and make sure they’re correct.
  • Ad Manager needs only 7 days of data before being able to forecast so the forecast must be correct
  • A and D