A publisher has a text ads only leaderboard on top of a page and a text ads only small square within the content of that page. The small square ad unit has higher CTR, but the leaderboard has better CPCs. Is there anything the publisher can do to increase their earnings? Select all that apply.

✅  The correct answer is:

  • Yes, the publisher should opt in Image ads to both of ad units.
  • Yes, the publisher should make sure the medium rectangle ad unit comes first in their HTML code.
  • Yes, the publisher should change small square ad unit into large rectangle ad unit.

Question:

A publisher has a text ads only leaderboard on top of a page and a text ads only small square within the content of that page. The small square ad unit has higher CTR, but the leaderboard has better CPCs. Is there anything the publisher can do to increase their earnings? Select all that apply.

Solution:

  • Yes, the publisher should opt in Image ads to both of ad units.
  • Yes, the publisher should make sure the medium rectangle ad unit comes first in their HTML code.
  • Yes, the publisher should change small square ad unit into large rectangle ad unit.