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Advanced Google Analytics
What are macro-conversions in a measurement plan?
In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?
Custom segments may be created using which criteria?
Which users could be targeted with Dynamic Remarketing to bring them back to a website?
Which remarketing audiences can be defined in Google Analytics?
What does Google Analytics use to differentiate new and returning users?
To collect the number of comments users posted to a website page, what feature would be used?
Because segments are applied before sampling, segmented data will not be sampled.
What is the maximum duration a user can be included in a remarketing audience?
When does the Google Analytics tracking code send an event hit to Analytics?
How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?
To pair metrics with dimensions, what should they have in common?
Custom Reports have which capabilities?
Which would prevent data from appearing in a Custom Report?
If data is excluded from a view using a filter, it may be recovered within thirty days.
Filters may be applied retroactively to any data that has already been processed.
What report analyzes which webpages get the most traffic and highest engagement?
What report shows data segmented by channel?
What type of Custom Report shows a static, sortable table with rows of data?
What report groups an audience based on acquisition date and compares behavior metrics over several weeks?
To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?
To set up Dynamic Remarketing, what must first be created in Google Analytics?
To see data for users from the U.S. and Canada only in a view, which filter would be applied?
What does Google Analytics call a URL that passes data parameters for reporting?
Multi-channel Funnel reports can credit conversions across which channels?
What is “remarketing” in Google Analytics?
What four parameters can be included with an event hit for reporting?
Custom Dimensions can be used in which reports?
To enable remarketing in Google Analytics, what must first be enabled?
By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.
When a Custom Dimension is active, which data will it affect?
When does the Google Analytics tracking code send a pageview hit to Analytics?
If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?
For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?
When defining a measurement plan, what is the order of steps?
To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?
A session in Google Analytics times out after how many minutes by default?
To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?
Remarketing can show relevant ads on which Google properties?
How many segments may be applied at once?
Which are Goal types in Google Analytics?
Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?
Which of these scopes could be used for dimensions and metrics?
Custom Metrics can have which scopes?
How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?
What Google Analytics data can be used to define a remarketing audience?
Segments applied to reports can analyze data for which of the following groups?
To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?
What will happen if a user clears the Analytics cookie from their browser?
If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.
To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?
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