Advanced Google Analytics
- What is “remarketing” in Google Analytics?
- Filters may be applied retroactively to any data that has already been processed.
- How many segments may be applied at once?
- To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?
- How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?
- Custom Dimensions can be used in which reports?
- Custom Reports have which capabilities?
- Segments applied to reports can analyze data for which of the following groups?
- When does the Google Analytics tracking code send a pageview hit to Analytics?
- What report groups an audience based on acquisition date and compares behavior metrics over several weeks?
- Multi-channel Funnel reports can credit conversions across which channels?
- To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?
- What type of Custom Report shows a static, sortable table with rows of data?
- To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?
- Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?
- Which users could be targeted with Dynamic Remarketing to bring them back to a website?
- Which remarketing audiences can be defined in Google Analytics?
- Which would prevent data from appearing in a Custom Report?
- What are macro-conversions in a measurement plan?
- To set up Dynamic Remarketing, what must first be created in Google Analytics?
- Because segments are applied before sampling, segmented data will not be sampled.
- What does Google Analytics call a URL that passes data parameters for reporting?
- Custom Metrics can have which scopes?
- Remarketing can show relevant ads on which Google properties?
- When defining a measurement plan, what is the order of steps?
- If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.
- What report analyzes which webpages get the most traffic and highest engagement?
- If data is excluded from a view using a filter, it may be recovered within thirty days.
- To see data for users from the U.S. and Canada only in a view, which filter would be applied?
- When a Custom Dimension is active, which data will it affect?
- To enable remarketing in Google Analytics, what must first be enabled?
- To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?
- Which of these scopes could be used for dimensions and metrics?
- Custom segments may be created using which criteria?
- How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?
- To pair metrics with dimensions, what should they have in common?
- What does Google Analytics use to differentiate new and returning users?
- For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?
- In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?
- By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.
- What Google Analytics data can be used to define a remarketing audience?
- To collect the number of comments users posted to a website page, what feature would be used?
- What will happen if a user clears the Analytics cookie from their browser?
- What four parameters can be included with an event hit for reporting?
- To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?
- Which are Goal types in Google Analytics?
- A session in Google Analytics times out after how many minutes by default?
- If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?
- When does the Google Analytics tracking code send an event hit to Analytics?
- What is the maximum duration a user can be included in a remarketing audience?
- What report shows data segmented by channel?