To enable remarketing in Google Analytics, what must first be enabled?

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✅  The correct answer is:

Advertising Reporting Features
Google Ads or Display & Video 360 account linking

Question:

To enable remarketing in Google Analytics, what must first be enabled?

Solution:

  • Advertising Reporting Features
  • Demographics and Interests
  • Google Ads or Display & Video 360 account linking
  • Custom Dimension