What are macro-conversions in a measurement plan?

✅  The correct answer is:

The main website actions users take that accomplish stated business goals

Question:

What are macro-conversions in a measurement plan?

Solution:

  • The metric data used to measure business success
  • The main website actions users take that accomplish stated business goals
  • The secondary website actions users take that lead to main actions
  • A list of keyboard shortcuts for measurement tasks in Google Analytics