What is “remarketing” in Google Analytics?

✅  The correct answer is:

When users are shown targeted ads to bring them back to a website and encourage a conversion

Question:

What is “remarketing” in Google Analytics?

Solution:

  • When users visit a website for the first time and complete a conversion
  • When users are shown targeted ads to bring them back to a website and encourage a conversion
  • When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
  • When a user buys an available product from a competitor