For which scenario(s) should an advertiser consider optimization?

✅  The correct answer is:

  • The line item is achieving its performance goal but has potential to perform better.
  • The line item is not achieving its desired KPI or goal.
  • The line item is not spending enough of the allocated budget.

Question:

For which scenario(s) should an advertiser consider optimization?

Solution:

  • The line item is achieving its performance goal but has potential to perform better.
  • The line item is spending its budget at an optimal pace.
  • The line item is not achieving its desired KPI or goal.
  • The line item is not spending enough of the allocated budget.