Martina is managing a campaign that isn’t tracking toward the intended goal. What is the recommended approach?

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✅  The correct answer is:

  • Martina should leverage automatic and manual optimization strategies.

Question:

Martina is managing a campaign that isn’t tracking toward the intended goal. What is the recommended approach?

Solution:

  • Martina should only leverage manual optimization tactics.
  • Martina should only leverage automatic optimization.
  • Martina should leverage automatic and manual optimization strategies.
  • Martina does not need to employ any optimization strategies.