Which KPIs are associated with an awareness goal? (Select 3)

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✅  The correct answer is:

  • Brand lift
  • Detail page view rate (DPVR)
  • Click-through rate (CTR)

Question:

Which KPIs are associated with an awareness goal? (Select 3)

Solution:

  • Brand lift
  • Detail page view rate (DPVR)
  • Click-through rate (CTR)
  • Return on ad spend (ROAS)