Amazon Retail for Advertisers
- What is the minimum number of customer reviews a product should have to be considered retail ready?
- Maria works at an advertising agency that represents a Vendor Central user. Which tool can she access to view the client’s inventory data and catalog quality?
- What section of Vendor Central allows users to access Amazon Vine?
- Alecia is selling her products on Amazon, using her own resources to fulfill orders. Which of the following best describes Alecia?
- East Appliances has chosen to leverage Fulfilled by Amazon for shipping. Which statement best explains their choice?
- True or false? Vendors will use Fulfillment by Amazon (FBA) or Merchant Fulfilled Network (MFN) to ship products to customers.
- Electronick is a wholesaler that works directly with an Amazon representative. EverRight owns their brand and inventory. What is EverRight’s role in this scenario?
- EpiCamera has 5 compatible, related products that they’d like to group together for customer convenience. Which of the following describes this?
- Which best defines a parent ASIN?
- What is the minimum star rating a product should have to be considered retail ready?
- Athletica Shoes sells their inventory directly to Amazon, whereas Shoez owns their inventory and uses Amazon to list products for sale. Which company is an Amazon vendor?
- Pratiksha is an advertiser that recently received budget approval to run a campaign on Amazon. Before investing, Pratiksha wants to understand the current drivers of performance to determine where there is the greatest opportunity. Which part of ARA Premium would be most useful for her to review?
- Chantell, a seller on Amazon, wants her products to be visible when shoppers select the Prime filter during their search process. Which shipping option should she use?
- What is the primary difference between Fulfillment by Amazon (FBA) and Merchant Fulfilled Network (MFN)?
- Meg is an advertiser at a consumer electronics company. She has run advertising campaigns on Amazon in the past, and after mixed results, wants to reconsider her approach. What should she first do before crafting an advertising strategy?
- Which best describes Merchant fulfilled network?
- Eduardo is an advertiser at a major consumer packaged goods company. He is looking to run a cross-promotional campaign to promote products that are frequently purchased together. Which part of ARA Premium would be most useful for him to review to best understand these trends for his brand?
- Which metric highlights how frequently an advertiser’s products show up in organic widgets such as recommendations or “frequently bought together with”
- True or false? The metrics in retail insights are ad attributed.
- Which of the following action(s) can a Vendor Central user take to manage products?
- What should a Vendor Central user update to enable customers to discover their products using the search bar?
- Raphael is an advertiser at a regional apparel retailer. A strategic initiative is to expand their brick-and-mortar presence to new locations next year. Which part of ARA Premium would be most useful for him to review?
- True or false? A minimum of 4 product images is suggested for a product to be retail ready.
- True or false? Agency professionals must contact Amazon to request access to their client’s Seller Central account.
- Darnell wants to ensure his client, a Vendor Central user, is presenting the Featured Offer (“Buy Box”) for a particular product. What suggestion(s) should he provide?
- Which of the following is included on a product detail page?
- Aquloo needs to add more products to their catalog in Seller Central. Which component in the navigation bar will they access?
- Grant owns the brand behind the products he sells on Amazon. Is Grant a vendor or seller?
- Which of the following best describes conversion share?
- What does it mean for a product to be considered retail ready?
- Zoope, an Amazon seller, launched a new product last week that has 7 reviews. What is the suggested method for them to improve the retail readiness for this product?
- Which of the following is not a benefit of ARA Premium?
- Janice has set up a sponsored ad for her new series of cookbooks. She has selected the keyword “computer” for this ad. Which principle explains why her ad may not display?
- Examine the product detail page below. Which of the following elements is not retail ready?
- Nina is setting up an advertising campaign for her vendor client. What access and permission will she need to manage their product detail pages?
- True or false? A selling partner must be invited to become a Vendor Central user.
- Which of the following examples best articulates the use of an alternative purchase report?
- Which of the following is NOT an Amazon retail program?
- Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn’t functioning as expected after 6+months of use. What would be the best approach for Koepp to improve the product’s retail readiness?
- In Vendor Central, where should a user navigate to in order to access the advertising console?
- Maria needs access to her client’s Seller Central account in order to manage their sponsored ads campaigns. For which section will she need permissions?
- Retail insights can look back to compare insights from ___________ in the past.
- Which of the following is NOT included in the retail readiness checklist?
- Allido, Inc. sells products on Amazon that they store in their own warehouse. Amazon carriers collect the products from Allido’s warehouse in order to ship them to customers. Which shipping method is this describing?
- How many ASINs can you review in a peer set with ARA Premium?
- Lamar recently launched a Sponsored Products campaign to boost sales of a new product, but the only ASIN in the campaign has gone out of stock. What will occur?
- Jeremy needs to confirm whether his client, a seller named Comps Now, is presenting the Featured Offer for a specific product. Where should Jeremy look?
- Kya is editing the customizable section of her product detail page to include charts, video, and narrative comments. What is this section referred to as?
- John is proposing an advertising campaign that leverages multiple Amazon retail programs. Which of the following are programs he may choose to include?
- Shunsuke is an advertiser at a kitchen appliance company. He ran an awareness campaign to promote his brand’s award winning toaster. A few months after the campaign ended, he noticed that the baseline performance was overall higher on glance views and conversion rate across many of his products. What is this likely to mean?
- How could a Seller Central user benefit from the information found under the Performance section of the navigation bar?
- Which of the following is an optimal main image?
- What is the name of the portal that Amazon sellers use to create listings, manage orders, and correspond with buyers?
- True or false? Advertising agency employees can create Seller Central accounts on behalf of their clients.
- Which of the following is not a benefit of retail insights?
- What is Amazon’s version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?
- GamezCo is presenting the Featured Offer (“Buy Box”) on a gaming console they sell. Which of the following is true? (Select 2)
- What factors should be considered by a seller when selecting a selling plan in Seller Central?
- Moriah is a Seller Central user utilizing Amazon’s fulfillment centers to pack and ship their products to customers. Which best describes Moriah?
- What section of Vendor Central allows users to manage A+ Content?
- True or false? A Vendor Central user can update a product image and see it live immediately.
- True or false? Only businesses can shop on Amazon Business.
- Match the retail program with its description.
- Which type of selling partner must be invited to sell on Amazon?
- Bianka sees that her client has not been selected to present the Featured Offer (“Buy Box”) on their product. What suggestion(s) should she give to her client? (Select 2)
- Where in Vendor Central can a user find recommendations to improve their business and increase sales?
- Theo, an Amazon seller, is adding a product to his inventory list in Seller Central. He knows his product is eligible to sell because he has seen that product on Amazon in the past. Is Theo correct?
- Noelle is an advertiser at a hair care brand, and is looking to drive more sales of her brand’s shampoo line. She wants to better understand the cadence for replenishment of her shampoo so that she can better create advertising to reengage shoppers when they may be looking to buy again. What should Noelle look at in ARA Premium?
- Kendrick prefers to manage storage, logistics, and shipping for products he sells on Amazon. Which shipping method is he using?
- Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?
- What is the guiding principle behind all Amazon retail programs?
- True or false? Once a vendor sells their products to Amazon, they no longer need to access Vendor Central.
- ARA Premium can report on which geographic sales data?
- Canent Global is interested in selling products on Amazon. What is the first thing they should confirm?
- Which of the following allows vendors to run sponsored ads that appear on Amazon product detail pages and within shopping results?
- True or false? The product detail page should NOT include “what’s in the box” shots as it may lead to confusion for shoppers.