Amazon Retail for Advertisers
- Aquloo needs to add more products to their catalog in Seller Central. Which component in the navigation bar will they access?
- What section of Vendor Central allows users to manage A+ Content?
- Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?
- Janice has set up a sponsored ad for her new series of cookbooks. She has selected the keyword “computer” for this ad. Which principle explains why her ad may not display?
- John is proposing an advertising campaign that leverages multiple Amazon retail programs. Which of the following are programs he may choose to include?
- Jeremy needs to confirm whether his client, a seller named Comps Now, is presenting the Featured Offer for a specific product. Where should Jeremy look?
- Which of the following best describes conversion share?
- Where in Vendor Central can a user find recommendations to improve their business and increase sales?
- How many ASINs can you review in a peer set with ARA Premium?
- What is the primary difference between Fulfillment by Amazon (FBA) and Merchant Fulfilled Network (MFN)?
- True or false? Advertising agency employees can create Seller Central accounts on behalf of their clients.
- Which best describes Merchant fulfilled network?
- True or false? A selling partner must be invited to become a Vendor Central user.
- Kya is editing the customizable section of her product detail page to include charts, video, and narrative comments. What is this section referred to as?
- Raphael is an advertiser at a regional apparel retailer. A strategic initiative is to expand their brick-and-mortar presence to new locations next year. Which part of ARA Premium would be most useful for him to review?
- Retail insights can look back to compare insights from ___________ in the past.
- Canent Global is interested in selling products on Amazon. What is the first thing they should confirm?
- True or false? A Vendor Central user can update a product image and see it live immediately.
- Eduardo is an advertiser at a major consumer packaged goods company. He is looking to run a cross-promotional campaign to promote products that are frequently purchased together. Which part of ARA Premium would be most useful for him to review to best understand these trends for his brand?
- Which type of selling partner must be invited to sell on Amazon?
- Chantell, a seller on Amazon, wants her products to be visible when shoppers select the Prime filter during their search process. Which shipping option should she use?
- Alecia is selling her products on Amazon, using her own resources to fulfill orders. Which of the following best describes Alecia?
- East Appliances has chosen to leverage Fulfilled by Amazon for shipping. Which statement best explains their choice?
- Grant owns the brand behind the products he sells on Amazon. Is Grant a vendor or seller?
- What is the minimum star rating a product should have to be considered retail ready?
- Which best defines a parent ASIN?
- Meg is an advertiser at a consumer electronics company. She has run advertising campaigns on Amazon in the past, and after mixed results, wants to reconsider her approach. What should she first do before crafting an advertising strategy?
- True or false? Once a vendor sells their products to Amazon, they no longer need to access Vendor Central.
- Which of the following is included on a product detail page?
- Shunsuke is an advertiser at a kitchen appliance company. He ran an awareness campaign to promote his brand’s award winning toaster. A few months after the campaign ended, he noticed that the baseline performance was overall higher on glance views and conversion rate across many of his products. What is this likely to mean?
- What should a Vendor Central user update to enable customers to discover their products using the search bar?
- Bianka sees that her client has not been selected to present the Featured Offer (“Buy Box”) on their product. What suggestion(s) should she give to her client? (Select 2)
- Which of the following is NOT an Amazon retail program?
- What is Amazon’s version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?
- What is the guiding principle behind all Amazon retail programs?
- Zoope, an Amazon seller, launched a new product last week that has 7 reviews. What is the suggested method for them to improve the retail readiness for this product?
- What is the minimum number of customer reviews a product should have to be considered retail ready?
- Lamar recently launched a Sponsored Products campaign to boost sales of a new product, but the only ASIN in the campaign has gone out of stock. What will occur?
- Maria works at an advertising agency that represents a Vendor Central user. Which tool can she access to view the client’s inventory data and catalog quality?
- GamezCo is presenting the Featured Offer (“Buy Box”) on a gaming console they sell. Which of the following is true? (Select 2)
- Examine the product detail page below. Which of the following elements is not retail ready?
- Which of the following is NOT included in the retail readiness checklist?
- Athletica Shoes sells their inventory directly to Amazon, whereas Shoez owns their inventory and uses Amazon to list products for sale. Which company is an Amazon vendor?
- Allido, Inc. sells products on Amazon that they store in their own warehouse. Amazon carriers collect the products from Allido’s warehouse in order to ship them to customers. Which shipping method is this describing?
- Maria needs access to her client’s Seller Central account in order to manage their sponsored ads campaigns. For which section will she need permissions?
- Kendrick prefers to manage storage, logistics, and shipping for products he sells on Amazon. Which shipping method is he using?
- Nina is setting up an advertising campaign for her vendor client. What access and permission will she need to manage their product detail pages?
- True or false? The metrics in retail insights are ad attributed.
- True or false? The product detail page should NOT include “what’s in the box” shots as it may lead to confusion for shoppers.
- Darnell wants to ensure his client, a Vendor Central user, is presenting the Featured Offer (“Buy Box”) for a particular product. What suggestion(s) should he provide?
- What section of Vendor Central allows users to access Amazon Vine?
- True or false? A minimum of 4 product images is suggested for a product to be retail ready.
- Pratiksha is an advertiser that recently received budget approval to run a campaign on Amazon. Before investing, Pratiksha wants to understand the current drivers of performance to determine where there is the greatest opportunity. Which part of ARA Premium would be most useful for her to review?
- Which of the following is an optimal main image?
- ARA Premium can report on which geographic sales data?
- What is the name of the portal that Amazon sellers use to create listings, manage orders, and correspond with buyers?
- Which of the following is not a benefit of ARA Premium?
- True or false? Agency professionals must contact Amazon to request access to their client’s Seller Central account.
- Theo, an Amazon seller, is adding a product to his inventory list in Seller Central. He knows his product is eligible to sell because he has seen that product on Amazon in the past. Is Theo correct?
- Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn’t functioning as expected after 6+months of use. What would be the best approach for Koepp to improve the product’s retail readiness?
- Which of the following examples best articulates the use of an alternative purchase report?
- Which of the following is not a benefit of retail insights?
- Match the retail program with its description.
- Which of the following allows vendors to run sponsored ads that appear on Amazon product detail pages and within shopping results?
- What does it mean for a product to be considered retail ready?
- Electronick is a wholesaler that works directly with an Amazon representative. EverRight owns their brand and inventory. What is EverRight’s role in this scenario?
- Moriah is a Seller Central user utilizing Amazon’s fulfillment centers to pack and ship their products to customers. Which best describes Moriah?
- Noelle is an advertiser at a hair care brand, and is looking to drive more sales of her brand’s shampoo line. She wants to better understand the cadence for replenishment of her shampoo so that she can better create advertising to reengage shoppers when they may be looking to buy again. What should Noelle look at in ARA Premium?
- True or false? Only businesses can shop on Amazon Business.
- True or false? Vendors will use Fulfillment by Amazon (FBA) or Merchant Fulfilled Network (MFN) to ship products to customers.
- In Vendor Central, where should a user navigate to in order to access the advertising console?
- How could a Seller Central user benefit from the information found under the Performance section of the navigation bar?
- Which of the following action(s) can a Vendor Central user take to manage products?
- What factors should be considered by a seller when selecting a selling plan in Seller Central?
- EpiCamera has 5 compatible, related products that they’d like to group together for customer convenience. Which of the following describes this?
- Which metric highlights how frequently an advertiser’s products show up in organic widgets such as recommendations or “frequently bought together with”