After reviewing the metrics of a Sponsored Products campaign, Jorge identified that the ACOS for many products was much higher than the category average. What action(s) could he take to address this?

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✅  The correct answer is:

  • advertise the best sellers in their product catalog
  • remove the underperforming ASINs from their campaign

Question:

After reviewing the metrics of a Sponsored Products campaign, Jorge identified that the ACOS for many products was much higher than the category average. What action(s) could he take to address this?

Solution:

  • advertise the best sellers in their product catalog
  • neither of these
  • remove the underperforming ASINs from their campaign