Amazon may adjust a bid in real time up to 100% when an ad may be more likely to convert to a sale, and lower a bid when less likely to convert to a sale. What is this describing?

✅  The correct answer is:

  • dynamic bids – up and down

Question:

Amazon may adjust a bid in real time up to 100% when an ad may be more likely to convert to a sale, and lower a bid when less likely to convert to a sale. What is this describing?

Solution:

  • fixed bids
  • automated bidding
  • dynamic bids – up and down
  • dynamic bids- down only