BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denim jackets.” Based on this, which of the following is a true statement?

✅  The correct answer is:

  • The ad may serve because close variations (plurals) are automatically included.

Question:

BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denim jackets.” Based on this, which of the following is a true statement?

Solution:

  • The ad will not serve due to the plural variation.
  • The ad will definitely serve.
  • The ad may serve because close variations (plurals) are automatically included.
  • The ad will not serve due to misspelling.