BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denum jacket.” Based on this, which of the following is a true statement?

✅  The correct answer is:

  • The ad will not serve due to the misspelling.

Question:

BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denum jacket.” Based on this, which of the following is a true statement?

Solution:

  • The ad may serve regardless of the misspelling.
  • The ad will not serve due to a negative match.
  • The ad will definitely serve.
  • The ad will not serve due to the misspelling.