Green Star is optimizing their campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?

✅  The correct answer is:

  • add new keywords

Question:

Green Star is optimizing their campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?

Solution:

  • decrease bids on low performing keywords
  • add negative keywords
  • add new keywords
  • remove underperforming keywords