Iris is under-spending on their Sponsored Brands campaign that showcases their camera line. What could they do to optimize their campaign?

✅  The correct answer is:

  • add more keywords to increase visibility
  • increase bids on high-performing keywords

Question:

Iris is under-spending on their Sponsored Brands campaign that showcases their camera line. What could they do to optimize their campaign?

Solution:

  • Nothing, they should leave their campaign alone as long as it’s not over spending.
  • add more keywords to increase visibility
  • increase bids on high-performing keywords