Janice has set up a sponsored ad for her new line of picture frames. She has selected the keyword “computer” for this ad. Which principle explains why her ad may not display?

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✅  The correct answer is:

  • relevancy

Question:

Janice has set up a sponsored ad for her new line of picture frames. She has selected the keyword “computer” for this ad. Which principle explains why her ad may not display?

Solution:

  • engagement
  • relevancy
  • ad spend
  • cost-per-click