Maria, the marketing manager at Jack and Jill, wants to optimize their campaigns based on the actions of first-time customers. Which of the following metrics should they use?

✅  The correct answer is:

  • New-to-brand

Question:

Maria, the marketing manager at Jack and Jill, wants to optimize their campaigns based on the actions of first-time customers. Which of the following metrics should they use?

Solution:

  • New-to-brand
  • click-through rate
  • Cost-per-click
  • spend