How does Google determine which content is suitable for advertising on the Display Network?

✅  The correct answer is:

All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.

Question:

How does Google determine which content is suitable for advertising on the Display Network?

Solution:

  • All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.
  • Publishers tell Google which content is suitable for ads.
  • Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.
  • It categorizes content into three categories: low, medium, and premier.