How would you focus on a more specific audience for a given ad group or campaign?

✅  The correct answer is:

Narrow the scope of keywords, geographic targeting and/or remarketing in paid search.

Question:

How would you focus on a more specific audience for a given ad group or campaign?

Solution:

  • Build a negative keyword list.
  • Narrow the scope of keywords, geographic targeting and/or remarketing in paid search.
  • Increase your budget
  • Increase your keyword bid prices
  • None of the above