The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select two)

✅  The correct answer is:

  • Which keywords and negative keywords are conflicting.
  • Whether the conflict is at the campaign or ad group level.

Question:

The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select two)

Solution:

  • Determine if your ad and keyword are receiving impressions.
  • How many impressions were lost because of the conflict.
  • Which keywords and negative keywords are conflicting.
  • Whether the conflict is at the campaign or ad group level.