What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?

✅  The correct answer is:

Without it, the ad will not serve

Question:

What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?

Solution:

  • Without it, the ad will not serve
  • Without it, the ad will exceed character limits
  • Without it, the destination URL will not work.
  • Without it, the placeholder ad title won’t appear.