What Microsoft Advertising feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?

✅  The correct answer is:

Keyword​ match types

Question:

What Microsoft Advertising feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?

Solution:

  • Website exclusions
  • Keyword​ match types
  • Targeting
  • Incremental bidding