With pay-per-click search advertising, when are you charged?

✅  The correct answer is:

Each time a customer clicks your ad.

Question:

With pay-per-click search advertising, when are you charged?

Solution:

  • Each time your ad is displayed on the search results page.
  • Each time a customer makes a purchase from your website.
  • When your ad goes live.
  • Each time a customer clicks your ad.