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Campaign Manager Certification
What is the more cost-effective way to restrict ads served to a specific geographic region?
Which information can be extracted from the data in the Verification tab? (select two)
Which two methods count impressions on site-served creatives? (select two)
In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)
When assets are added to an existing creative, where will these updates be reflected?
What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?
Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three)
Which functionalities are available to manage conversion data using the API? (select two)
The “DCM/DFA Trafficking and Reporting API” can directly accomplish which two tasks? (select two)
For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?
What report tracks Floodlight attribution in Reporting?
What are three benefits of using Internal Redirect tags? (select three)
What section within a Floodlight activity’s settings allows users to add publisher tracking tags?
Where in Campaign Manager can the Site ID(s) required to push placements to Display & Video 360 be found?
If a publisher serves a placement tag after the campaign end date, what ad will serve?
When would a VPAID asset be used?
What must a Floodlight tag include to capture product data alongside a conversion?
Paid search dimensions in Report Builder are compatible with what metric?
What is the limit to retrieve log data from a Data Transfer Google Bucket?
What attribution model uses Floodlight data from both attributed and non-attributed conversions?
What HTML elements of a Floodlight tag’s iFrame code identify the unique activity?
In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)
When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?
When using a placement media cost cap, what will happen once the cap is reached?
What feature can be used to combine log-level impression and click data for a custom reach analysis?
Which two tabs in Reporting provide access to viewability data? (select two)
At what level can landing pages be managed across campaigns?
When is an impression counted in Reporting?
What object in Campaign Manager is equivalent to a creative in Display & Video 360?
What data is provided in Video Verification?
Cross-environment conversion methodology takes into account what data sources?
Which conditions must be true in order to designate an advertiser as a “child”?
When a “plan” is executed in Planning, what information is pushed to Campaign Manager?
Which two methods measure impressions served in a mobile app? (select two)
What does an “execution channel” represent in the Planning process?
What settings are required to give a user reporting access for a single advertiser?
What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?
What report shows how long it takes for a customer to convert after interacting with an ad?
What level is used to calculate conversions if the lookback window differs between objects?
What cost model only calculates cost for impressions measured as viewable by Active View?
What targeting rules display an ad to users who have viewed a product, but not purchased it?
What report in Report Builder shows the number of unique users who have interacted with ads?
Which two features may be used to log additional information about a click? (select two)
What are two Video Verification metrics? (select two)
What action can be taken to select which columns appear in the trafficking interface?
Which three workflows can be used to make bulk edits? (select three)
If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?
To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?
Where are Campaign Manager and Display & Video 360 linked?
When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?
At what level can landing pages be set, so they are the same across multiple ads?
What Floodlight conversion counting method would report the first visit for each user within a given day?
When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?
What counting method tracks the number of sales made or items purchased?
To set ad status to “active,” which two objects must be assigned to an ad?
The Insights tab in Reporting shows the view performance against which three goals? (select three)
What ad setting limits the number of times that ad can be shown to a particular user?
What happens when a user meets the frequency cap for an ad?
In which two tags can the keyword macro (%k) be added? (select two)
Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?
What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?
What timezone is used in Data Transfer (DT) timestamps for impression and click files?
Where would purchased inventory for a campaign be entered in Campaign Manager?
What are two benefits of using the INS tag? (select two)
What is required to track mobile app conversions using Floodlight tags?
Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?
What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?
Which metric is NOT available in Data Transfer?
Counters and Total Interactions metrics are available for which type of creatives?
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