Campaign Manager Certification
- Which two tabs in Reporting provide access to viewability data? (select two)
- What is required to track mobile app conversions using Floodlight tags?
- What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?
- To set ad status to “active,” which two objects must be assigned to an ad?
- When using a placement media cost cap, what will happen once the cap is reached?
- What counting method tracks the number of sales made or items purchased?
- Which two methods count impressions on site-served creatives? (select two)
- At what level can landing pages be set, so they are the same across multiple ads?
- Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?
- What ad setting limits the number of times that ad can be shown to a particular user?
- What object in Campaign Manager is equivalent to a creative in Display & Video 360?
- When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?
- What cost model only calculates cost for impressions measured as viewable by Active View?
- If a publisher serves a placement tag after the campaign end date, what ad will serve?
- Which two methods measure impressions served in a mobile app? (select two)
- When assets are added to an existing creative, where will these updates be reflected?
- What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?
- What settings are required to give a user reporting access for a single advertiser?
- Which metric is NOT available in Data Transfer?
- Where in Campaign Manager can the Site ID(s) required to push placements to Display & Video 360 be found?
- When is an impression counted in Reporting?
- In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)
- What targeting rules display an ad to users who have viewed a product, but not purchased it?
- The Insights tab in Reporting shows the view performance against which three goals? (select three)
- What report shows how long it takes for a customer to convert after interacting with an ad?
- Which two features may be used to log additional information about a click? (select two)
- What attribution model uses Floodlight data from both attributed and non-attributed conversions?
- Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three)
- What is the more cost-effective way to restrict ads served to a specific geographic region?
- Where are Campaign Manager and Display & Video 360 linked?
- When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?
- To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?
- What does an “execution channel” represent in the Planning process?
- What happens when a user meets the frequency cap for an ad?
- What feature can be used to combine log-level impression and click data for a custom reach analysis?
- When a “plan” is executed in Planning, what information is pushed to Campaign Manager?
- What are two benefits of using the INS tag? (select two)
- What Floodlight conversion counting method would report the first visit for each user within a given day?
- What are two Video Verification metrics? (select two)
- What must a Floodlight tag include to capture product data alongside a conversion?
- If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?
- Where would purchased inventory for a campaign be entered in Campaign Manager?
- What are three benefits of using Internal Redirect tags? (select three)
- What report tracks Floodlight attribution in Reporting?
- Which functionalities are available to manage conversion data using the API? (select two)
- For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?
- What report in Report Builder shows the number of unique users who have interacted with ads?
- What action can be taken to select which columns appear in the trafficking interface?
- What data is provided in Video Verification?
- Counters and Total Interactions metrics are available for which type of creatives?
- What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?
- When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?
- In which two tags can the keyword macro (%k) be added? (select two)
- What HTML elements of a Floodlight tag’s iFrame code identify the unique activity?
- Which three workflows can be used to make bulk edits? (select three)
- What level is used to calculate conversions if the lookback window differs between objects?
- What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?
- What section within a Floodlight activity’s settings allows users to add publisher tracking tags?
- At what level can landing pages be managed across campaigns?
- What is the limit to retrieve log data from a Data Transfer Google Bucket?
- What timezone is used in Data Transfer (DT) timestamps for impression and click files?
- Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?
- When would a VPAID asset be used?
- Which information can be extracted from the data in the Verification tab? (select two)
- Which conditions must be true in order to designate an advertiser as a “child”?
- Cross-environment conversion methodology takes into account what data sources?
- Paid search dimensions in Report Builder are compatible with what metric?
- In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)
- The “DCM/DFA Trafficking and Reporting API” can directly accomplish which two tasks? (select two)