✅ The correct answer is:
Create a sequential rotation with the Rich Media creative set first
Question:
When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?
Solution:
- Allocate more budget to building better video creatives
- Target remarketing lists for all image creatives
- Create a sequential rotation with the Rich Media creative set first
- Assign the ad’s frequency cap to one impression per day