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All the help for your certification.

  • Google Ads Certifications
    • Google Ads Display Certification
    • Google Ads Video Certification
    • Google Ads Search Certification
    • Google Shopping Certification
    • Google Ads – Measurement Certification
    • Google Ads Apps Assessment Answers
    • Google Ads Fundamentals Certification
  • Google Analytics
    • Advanced Google Analytics
    • Google Analytics 360
    • Google Analytics Individual Qualification
    • Analytics for Power Users
    • Introduction to Data Studio
    • Google Tag Manager Fundamentals
  • Hootsuite
    • Hootsuite Platform
    • Hootsuite Social Marketing
  • SEMrush
    • Competitor Analysis With SEMrush Exam
    • SEMrush Advertising Toolkit
    • SEMrush Affiliate Program Terms
    • SEMrush Content Marketing Toolkit
    • SEMrush for Digital Agencies Certification
    • SEMrush Keyword Research
    • SEMrush On Page and Technical SEO
    • SEMrush PPC Fundamentals
    • SEMrush SEO Toolkit
    • SEMrush Social Media Toolkit
    • Backlink Management Exam
    • Advanced Competitive Research
    • Competitor Analysis With SEMrush Exam
    • Management-Reporting And Collaboration Test
    • Mobile-International- And Local SEO Test
    • Content Marketing Fundamentals
  • HubSpot
    • HubSpot CMS for Developers Certification
    • HubSpot Frictionless Sales Certification
    • HubSpot Marketing Software Certification
    • HubSpot Sales Management Training: Strategies for Developing a Successful Modern Sales Team Certification
    • HubSpot Sales Software Certification
    • HubSpot Service Hub Software Certification
    • Inbound Certification
    • Inbound Marketing Certification
    • Inbound Sales Certification
    • Email Marketing Certification
    • Social Media Certification
    • Content Marketing Certification
    • Sales Enablement Certification
    • Inbound Sales Certification
    • Growth-Driven Design Certification
  • Other
    • Bing Accreditation Exam
    • Twitter Video Ad Badge Assessment
    • Yandex
      • Yandex Direct
      • Yandex Metrica
    • Jamboards
      • Deploying Jamboards Assessment
      • Selling Jamboards Assessment
    • Klipfolio
      • Klipfolio Expert
      • Klipfolio Partner
    • Academy Ads
      • Android
        • Android Enterprise Associate
        • Android Enterprise Professional
      • Google Marketing Platform
        • Campaign Manager Certification
        • Creative Certification
        • Display & Video 360
        • Search Ads 360
      • Google My Business Basics
      • Waze
        • Waze Ads Advanced Assessment
        • Waze Ads Fundamentals Assessment
      • Youtube
        • YouTube Asset Monetization
        • YouTube Channel Growth
        • YouTube Content Ownership
        • YouTube Creative Essentials
        • YouTube Music Assessment
      • Other Certification
        • DoubleClick Billing Basics Assessment
        • DoubleClick Campaign Manager Assessment
        • DoubleClick Search Campaign Management Assessment
        • Doubleclick Studio Assessment
        • Mobile in DoubleClick Bid Manager Basics Assessment
        • Optimize performance in DoubleClick Search Assessment
        • Bid Manager Optimization Assessment
        • Scaled Partner Management Exam
    • Google Educator
      • Google Educator Level 1
      • Google Educator Level 2
  • Digital
    • Digital Garage Final Exam
    • Digital Garage Quiz
    • Digital Sales Certification
  • Google Smart
    • Measurement – Smart Assessment
    • Performance – Smart Assessment
    • Platforms – Smart Assessment
    • Video – Smart Assessment

Campaign Manager optimization Assessment

  • DoubleClick Digital Marketing reports are great, but Mario is looking for log-level impression and click data so he can dig into the granular details and run analysis. How can Mario access this information?
  • KidApparel wants to create custom audience lists by leveraging their Custom Floodlight Variables and individual user IDs for more precise targeting. Tom Trafficker tells them they’ll need to use:
  • SuperCoolKicks wants to see if users who have seen the Cool Kicks sneaker ads on their smartphones are making purchases on desktop. Which report would reveal this pattern?
  • Rich wants to compare cross-environment conversion data to standard conversion data. Which metric in the Cross-Device Conversions report does he need to include to see which device got the conversion credit?
  • How can you make bulk edits in the Campaign Manager interface?
  • What is the best way to target users who haven’t made a purchase after putting an item in their cart without giving away too many promo codes?
  • Which attribution model uses Floodlight data from both converting and non-converting users?
  • Alan wants to see conversion credit assigned to whichever ad a user interacted with just prior to converting, whether it’s a click or an impression. Which attribution model would he use?
  • After exporting your campaign to a spreadsheet, making a copy of one row with your ad, placement, and creative is a great way to ensure correct formatting and IDs when you import. What step will you need to complete in order to create a new placement?
  • After pulling a Cross-Device Conversion report, Sam notices that a lot of the mobile purchases on the SuperCoolKicks site occur after users have seen an ad on desktop. How might Sam use this information to optimize the sneaker campaign?
  • Yasmin wants to see the most common sequence of ad interactions users experience before they convert. What report should she review?
  • Martin’s excitement to dig into reports quickly turns to dismay when he sees how many conversion paths are displayed in the Assisted Conversions report. How can he limit which conversion paths are used in the report?
  • After pulling a Top Conversion Paths report, Maria finds that most users are entering the funnel via rich media interactions. How can she best optimize with this information?
  • How does the position-based attribution model assign conversion credit?
  • How can you view the encrypted user ID across DoubleClick Bid Manager and DoubleClick Campaign Manager accounts?
  • Alona has been using the Time-Decay attribution model a lot recently, but she wishes she could make an adjustment to increase how rich media interactions are weighted when assigning credit. What attribution model should she select?
  • What is a common reason for a campaign spreadsheet to fail upon import?
  • What is a common reason why the “Edit multiple” option may not appear in the user interface?
  • KidApparel wants to capture the encrypted user ID of each impression and click interaction so they can create more precise audience lists. Tom Trafficker tells them they’ll need to use:
  • Ezra wants to know which of DinoWorld’s promotional offers the users on his audience list are responding to best. Which report would he pull?
  • Knowing that DinoWorld park tickets have a long conversion funnel, Johanna wants to give equal credit to every ad interaction that kept the user’s interest prior to purchasing tickets. Which model would she use to see credit assigned in this way?
  • How many data-driven models can be created for each parent-advertiser configuration?

Search Question

Latest Updated

  • Sylvia Wants To Create A My Google Business Account For Her 3 Retail Locations. How Can Sylvia Verify Each Location In Google My Business?
  • When Measuring Offline Conversions With TrueView For Action, A Store Visit Is Counted When A User Watches 10 Seconds Of An Ad And Then Visits A Store Within How Many Days?
  • How Do Shopping Ads Help Improve The Quality Of Leads Over Standard Text Ads?
  • Google Ads Follow The Media Rating Council’s Standards For Viewability. What’s Required For An Ad To Be Counted As A Viewable Impression?
  • YouTube And Google Video Solutions Are Specifically Tuned To Your Business’ Marketing Objectives. They Can Increase Awareness By Keeping Your Brand At The Top Of Customers’ Minds. They Can Boost Consideration By Inviting Customers To Engage With Your Brand During High-Intent Moments. What Other Marketing Objective Can YouTube And Google Video Solutions Fulfill?
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