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Content Marketing Certification
What does an UTM parameter help you identify?
When examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory ebook, but your sales team is only closing 1% of leads from social sources. How do you support your Sales team to close more leads from social into customers?
All of the following are content marketing practices EXCEPT:
One month into a three-month lead generation campaign, it becomes clear your current plan to reach your goal of ten marketing qualified leads (MQLs) goal does not look feasible. What option will you present during next week’s meeting with your CEO?
True or false? To make sure you’re appropriately communicating the value of your content, you should define as many benefits as possible when promoting it. The more the better.
True or false? You should post the same message across all of your social channels.
True or false? Effective writers start by filling in the main points of their content and save writing the introduction and conclusion for after they’ve written their piece.
Fill in the blank: A great way to create a comfortable atmosphere for a company brainstorm is to start off with _____.
True or false? Never use acronyms in your writing.
What does the center ring of the bullseye framework represent?
Which departments does growth marketing support?
Which best explains the bullseye framework?
True or false? When instilling a growth mindset within your organization, it’s more important to receive buy-in from the customer support team than the products and services team.
Fill in the blank: To effectively tell your business’ story, you need _____.
Every story has these three storytelling elements. What are they?
You’re the Marketing Director for a global financial company. The holidays are approaching and your boss wants to improve the company’s bottom line by 7%. You host a team meeting where the goal is to identify opportunities to test, then assign tasks to team members to start implementing right away. Is this approach correct?
Fill in the blank: _____ helps you group an audience together based on specific criteria from a large list of people.
Fill in the blank: A shortcut to improving your SEO is to _____.
True or false? The conflict in this blog article is preventing team burnout.
Fill in the blank: _____ is when you think of an idea out of nowhere.
Fill in the blank: _____ is when you help guide your prospects through purchasing your products or services.
Fill in the blank: The conflict in your content’s story should focus on the _____.
True or false? You need conflict to tell an impactful story.
True or false? SnapChat and Pinterest are examples of platforms that a growth marketer might want to test for their business.
True or false? You should use a consistent naming system to store and easily identify hosted files.
Fill in the blank: To keep your content calendar agile, it shouldn’t extend more than _____.
Fill in the blank: When creating a headline for your content, you should come up with _____ different headlines.
What results can you yield by establishing reporting expectations prior to campaign launch?
Fill in the blank: The _____ can help you develop a mission statement that connects with your audience.
Once you’re able to quantify your metrics, what is the next step in developing a growth mindset?
When it comes to a long-term content strategy, what is an important buyer persona trait?
True or false? You should only include a call-to-action on a blog post once the offer is launched.
What’s the best way to have your business’ story remembered and shared?
When republishing your content, how can you make sure the republished post stands out in contrast to your original post in search engine result listings?
Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what’s the most effective question you should start with?
True or false? After you digest material it’s best to try and put ideas together immediately.
True or false? When identifying raw material for generating ideas, it’s best to stick with a specific area of focus. This way you can become an expert in generating ideas in this field.
Fill in the blank: Understanding your _____ is the first step to instilling a growth mindset within your organization.
Fill in the blank: When identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for the _____ stage(s).
Fill in the blank: The above graphic uses a _____ to help organize hosted files.
Every content brainstorm needs the following EXCEPT:
Joan owns a dog walking business and read a blog post that explained search engines are a great place to generate ideas on what people are searching for. Joan starts off her research by typing in ‘dog walking tip’ to see what insight she can find. Fill in the blank: Joan notices that when she types in ‘dog walking tip’ the search engine offers some helpful suggestions on popular searches, like ‘dog walking tips and tricks.’ This is known as _____.
True or false? If your marketing tests have over a 50% failure rate, then you’ve done something wrong.
True or false? If prospects can get the answers to their questions and see themselves as characters in your story, they’ll be more likely to purchase from you.
Fill in the blank: When you tell a story and the character is your audience, you should tell the story with a _____.
True or false? Content marketing is a relatively new practice that became popular in the 1950’s with the boom of advertising firms.
True or false? The goal of a braindump is to have everyone structure ideas they’ve put together.
You’re in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that’s all you need. How should you respond?
Fill in the blank: A content compass helps organize monthly initiatives by _____.
You’re analyzing the performance of your social channels and you notice that Facebook consistently outperforms your Twitter and LinkedIn page. What should you do next?
You can measure brand awareness by all of the following, except?
When is the most effective time to boost content on social media?
The following question pertains to the blog post shown below: The above blog post is an example of which type of headline format? (Question Type 1)
Fill in the blank: The goal of a marketing test is to _____.
Fill in the blank: When conducting a test, it should work to uncover _____.
Which best describes the content marketing and inbound marketing relationship?
You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?
How can you uncover your buyer personas’ reading habits?
You’re a content creator for an automobile dealership. You’re looking for some inspiration to help generate new content ideas for an upcoming holiday promotion. What source might you find valuable and be inspired by?
Fill in the blank: This blog post is written from a _____.
Which of the following is NOT a storytelling best practice?
True or false? You should initially spend less time promoting your content than you did creating it, so you can increase your content output.
The Following Question Pertains To The Blog Post Shown Below: The Below Blog Post Is An Example Of Which Type Of Headline Format?
The following question pertains to the blog post shown below: The above blog post is an example of which type of headline format? (Question Type 2)
True or false? It’s best to determine a few key metrics and stick to them.