True or false? If your marketing tests have over a 50% failure rate, then you’ve done something wrong.

✅  The correct answer is:

False, the purpose of a test is to prove or disprove your hypothesis.

Question:

True or false? If your marketing tests have over a 50% failure rate, then you’ve done something wrong.

Solution:

  • True, the majority of your tests should be successful.
  • True, you should never have over a 50% failure rate with your tests.
  • False, the purpose of a test is to prove or disprove your hypothesis.
  • False, you need to perform enough tests that more than 50% fail.