What are two main reasons to use personalization?

✅  The correct answer is:

To drive engagement and communicate specifics.

Question:

What are two main reasons to use personalization?

Solution:

  • To convert leads into customers and to progress users to the next stage in their buyer’s journey.
  • To drive engagement and communicate specifics.
  • To convert leads into customers and drive engagement.
  • To progress users to the next stage in their buyer’s journey and communicate specifics.