‘Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.’ What is this a best practice example of?

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✅  The correct answer is:

Writing engaging online copy

Question:

‘Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.’ What is this a best practice example of?

Solution:

  • Writing engaging online copy
  • Keeping the target audience in mind
  • Understanding the user journey
  • Being consistent in your approach to copy