Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _____ of your keywords, adverts, and landing pages.

✅  The correct answer is:

relevance

Question:

Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _____ of your keywords, adverts, and landing pages.

Solution:

  • relevance
  • conversion
  • clicks
  • importance