A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?

✅  The correct answer is:

Provides search engines with more consistent and clear information about what’s on the website

Question:

A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?

Solution:

  • Helps your website stand out from the competition
  • Allows you to input lots of keywords so that you appear for all of them
  • Provides search engines with more consistent and clear information about what’s on the website
  • Allows you to place sales promotion offers within the search results