When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?

✅  The correct answer is:

% of people who clicked on a link in the email out of the total recipients

Question:

When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?

Solution:

  • % of people that made a purchase after receiving the email
  • % of people that opened the email out of the total recipients
  • % of people who clicked on a link in the email out of the total recipients
  • % of people who were sent the email against the total number of conversions made