When optimising a website for search, what impact do meta and title tags have on the search engine?

✅  The correct answer is:

They are embedded messages that help the search engine determine what’s on the page

Question:

When optimising a website for search, what impact do meta and title tags have on the search engine?

Solution:

  • They are hidden messages that have no bearing on search engines
  • They are the on-page content that appears on your homepage, telling search engines what you do
  • They are automatically generated and help websites rank within search engines
  • They are embedded messages that help the search engine determine what’s on the page