When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

✅  The correct answer is:

To understand what is working and what is not

Question:

When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

Solution:

  • To see personal data about the person who bought from you
  • To understand what is working and what is not
  • To increase your budget to get more traffic
  • To advertise internationally more easily