Which of the following is a benefit of display advertising over search advertising?

✅  The correct answer is:

Appearing on relevant websites offering advertising space

Question:

Which of the following is a benefit of display advertising over search advertising?

Solution:

  • Display advertising is cheaper than search advertising
  • Appearing on relevant websites offering advertising space
  • Ads can appear at the top of search engine results pages
  • Display ads are more likely to be clicked on