Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?

✅  The correct answer is:

It will help the ad stand out and encourage people to click it

Question:

Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?

Solution:

  • It will help the ad stand out and encourage people to click it
  • It will guarantee the ad appears at the top of the search results
  • It will increase the amount of users across your entire website
  • It can increase the quality score of your ad