Why is it important that you set goals when planning your display ad campaigns?

✅  The correct answer is:

To help determine the performance and allow for optimisation

Question:

Why is it important that you set goals when planning your display ad campaigns?

Solution:

  • To help determine the best way to collate customer data
  • To help determine the performance and allow for optimisation
  • To help determine where your budget will be spent
  • To help determine the performance of your competition