If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product?

✅  The correct answer is:

Retargeting with a display ad that has a discount coupon

Question:

If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product?

Solution:

  • Retargeting with a display ad encouraging newsletter sign-up
  • Redesigning your website
  • Creating a Facebook page for your business
  • Retargeting with a display ad that has a discount coupon