Digital Sales Certification
- Which client would you advise to advertise on the Google Search Network?
- Why is it important to understand the expectations a client has of you?
- Your client mentions he has some concerns about implementing a Google Search campaign. Which is a good example of clarifying the client’s concerns?
- Negative keywords can help advertisers refine the targeting of their ads by:
- Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?
- Asking a client questions about his desired business objectives is:
- You have a meeting with a new client. Why would it be a good idea to share anonymized data (such as conversion rate and cost-per-conversion) from some successful clients in the same industry as this client?
- Your client wants to improve his ad positioning. You recommend that one way he can do this is by increasing his bid amount. Why is it a good idea to also explain to your client how this will benefit him?
- You are about to conclude your meeting with a new client who would like to start an online marketing campaign. Before concluding the meeting, what best practice should you use?
- Before the start of a meeting, thinking about the meeting’s desired outcome will:
- You recently read a great article about the importance of a quality mattress in preventing back problems and it reminds you of your client who owns several mattress stores. After reading the article, you:
- Starting a client meeting with an agenda:
- An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?
- A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?
- During a sales meeting, you use the Google Trends tool to show insights and link back to what the client said about hiring someone to create online campaigns for her toy store website. What is the purpose of doing this?
- Anne-Marie’s business goal is to generate online sales of her handmade purses. Her Google Ads costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?
- Which is a benefit of doing pre-call planning before pitching online advertising solutions to a client?
- You are nearing the end of a successful meeting with a client, when she tells you, “this all sounds really great, but I do not have the budget for Google Search right now.” What should you do next?
- Your client wants to show ads to people who’ve visited her website before. Which Google Adsfeature would you recommend she use?
- Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns?
- When covering the agenda at the beginning of a meeting, stating the purpose should be:
- You would choose to advertise on the Google Display Network if you wanted to:
- You would choose to advertise on the Google Search Network if you wanted to:
- A good guideline for asking your client questions to understand her marketing needs and how you might be able to help her is:
- Before you meet with your new client, your online research showed that she played golf for a local college you also attended. Bringing this up in when you meet would:
- A question that includes factual information based on market research, such as, “Four in five consumers want search ads to be customized to their city or immediate surroundings. How are you approaching your local online opportunity?” is a good example of:
- A positioning statement is a quick 90 second explanation of what type of clients you work with, what challenges they face, and how they can benefit from working with you. When is it appropriate to use a positioning statement?
- When introducing yourself to a new client, it is important to share:
- What is the main purpose of summarizing the conversation with the client at the end of a meeting?
- You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:
- Your ad can show on the Google Search Network when someone searches for terms that are similar to your:
- “I can see how that would be frustrating” and “That is a valid concern. Many of my clients have expressed that same concern before starting their campaign” are both examples of speaking with a concerned client. These types of responses are:
- You can use Display Planner to:
- Asking the client, “Is there anything else you want to be sure we discuss during our meeting?” is:
- Which is a good example of a question to better understand the client’s primary motivating factor for using Google Ads?
- Before asking your client questions about her business, it is best to tell her the reasons for the questions and the benefit because: