Skip to content

Certifications Help

All the help for your certification.

  • Google Ads Certifications
    • Google Ads Display Certification
    • Google Ads Video Certification
    • Google Ads Search Certification
    • Google Shopping Certification
    • Google Ads – Measurement Certification
    • Google Ads Apps Assessment Answers
    • Google Ads Fundamentals Certification
  • Google Analytics
    • Advanced Google Analytics
    • Google Analytics 360
    • Google Analytics Individual Qualification
    • Analytics for Power Users
    • Introduction to Data Studio
    • Google Tag Manager Fundamentals
  • Hootsuite
    • Hootsuite Platform
    • Hootsuite Social Marketing
  • SEMrush
    • Competitor Analysis With SEMrush Exam
    • SEMrush Advertising Toolkit
    • SEMrush Affiliate Program Terms
    • SEMrush Content Marketing Toolkit
    • SEMrush for Digital Agencies Certification
    • SEMrush Keyword Research
    • SEMrush On Page and Technical SEO
    • SEMrush PPC Fundamentals
    • SEMrush SEO Toolkit
    • SEMrush Social Media Toolkit
    • Backlink Management Exam
    • Advanced Competitive Research
    • Competitor Analysis With SEMrush Exam
    • Management-Reporting And Collaboration Test
    • Mobile-International- And Local SEO Test
    • Content Marketing Fundamentals
  • HubSpot
    • HubSpot CMS for Developers Certification
    • HubSpot Frictionless Sales Certification
    • HubSpot Marketing Software Certification
    • HubSpot Sales Management Training: Strategies for Developing a Successful Modern Sales Team Certification
    • HubSpot Sales Software Certification
    • HubSpot Service Hub Software Certification
    • Inbound Certification
    • Inbound Marketing Certification
    • Inbound Sales Certification
    • Email Marketing Certification
    • Social Media Certification
    • Content Marketing Certification
    • Sales Enablement Certification
    • Inbound Sales Certification
    • Growth-Driven Design Certification
  • Other
    • Bing Accreditation Exam
    • Twitter Video Ad Badge Assessment
    • Yandex
      • Yandex Direct
      • Yandex Metrica
    • Jamboards
      • Deploying Jamboards Assessment
      • Selling Jamboards Assessment
    • Klipfolio
      • Klipfolio Expert
      • Klipfolio Partner
    • Academy Ads
      • Android
        • Android Enterprise Associate
        • Android Enterprise Professional
      • Google Marketing Platform
        • Campaign Manager Certification
        • Creative Certification
        • Display & Video 360
        • Search Ads 360
      • Google My Business Basics
      • Waze
        • Waze Ads Advanced Assessment
        • Waze Ads Fundamentals Assessment
      • Youtube
        • YouTube Asset Monetization
        • YouTube Channel Growth
        • YouTube Content Ownership
        • YouTube Creative Essentials
        • YouTube Music Assessment
      • Other Certification
        • DoubleClick Billing Basics Assessment
        • DoubleClick Campaign Manager Assessment
        • DoubleClick Search Campaign Management Assessment
        • Doubleclick Studio Assessment
        • Mobile in DoubleClick Bid Manager Basics Assessment
        • Optimize performance in DoubleClick Search Assessment
        • Bid Manager Optimization Assessment
        • Scaled Partner Management Exam
    • Google Educator
      • Google Educator Level 1
      • Google Educator Level 2
  • Digital
    • Digital Garage Final Exam
    • Digital Garage Quiz
    • Digital Sales Certification
  • Google Smart
    • Measurement – Smart Assessment
    • Performance – Smart Assessment
    • Platforms – Smart Assessment
    • Video – Smart Assessment

Digital Sales Certification

  • Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?
  • “I can see how that would be frustrating” and “That is a valid concern. Many of my clients have expressed that same concern before starting their campaign” are both examples of speaking with a concerned client. These types of responses are:
  • Anne-Marie’s business goal is to generate online sales of her handmade purses. Her Google Ads costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?
  • Which is a benefit of doing pre-call planning before pitching online advertising solutions to a client?
  • You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:
  • An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?
  • A positioning statement is a quick 90 second explanation of what type of clients you work with, what challenges they face, and how they can benefit from working with you. When is it appropriate to use a positioning statement?
  • A good guideline for asking your client questions to understand her marketing needs and how you might be able to help her is:
  • You recently read a great article about the importance of a quality mattress in preventing back problems and it reminds you of your client who owns several mattress stores. After reading the article, you:
  • Why is it important to understand the expectations a client has of you?
  • During a sales meeting, you use the Google Trends tool to show insights and link back to what the client said about hiring someone to create online campaigns for her toy store website. What is the purpose of doing this?
  • You are about to conclude your meeting with a new client who would like to start an online marketing campaign. Before concluding the meeting, what best practice should you use?
  • You would choose to advertise on the Google Display Network if you wanted to:
  • Before the start of a meeting, thinking about the meeting’s desired outcome will:
  • Before you meet with your new client, your online research showed that she played golf for a local college you also attended. Bringing this up in when you meet would:
  • You can use Display Planner to:
  • Your client wants to improve his ad positioning. You recommend that one way he can do this is by increasing his bid amount. Why is it a good idea to also explain to your client how this will benefit him?
  • Negative keywords can help advertisers refine the targeting of their ads by:
  • Which client would you advise to advertise on the Google Search Network?
  • What is the main purpose of summarizing the conversation with the client at the end of a meeting?
  • You have a meeting with a new client. Why would it be a good idea to share anonymized data (such as conversion rate and cost-per-conversion) from some successful clients in the same industry as this client?
  • Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns?
  • Before asking your client questions about her business, it is best to tell her the reasons for the questions and the benefit because:
  • A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?
  • A question that includes factual information based on market research, such as, “Four in five consumers want search ads to be customized to their city or immediate surroundings. How are you approaching your local online opportunity?” is a good example of:
  • Starting a client meeting with an agenda:
  • You would choose to advertise on the Google Search Network if you wanted to:
  • Asking a client questions about his desired business objectives is:
  • You are nearing the end of a successful meeting with a client, when she tells you, “this all sounds really great, but I do not have the budget for Google Search right now.” What should you do next?
  • Your client wants to show ads to people who’ve visited her website before. Which Google Adsfeature would you recommend she use?
  • Your ad can show on the Google Search Network when someone searches for terms that are similar to your:
  • Which is a good example of a question to better understand the client’s primary motivating factor for using Google Ads?
  • Your client mentions he has some concerns about implementing a Google Search campaign. Which is a good example of clarifying the client’s concerns?
  • When introducing yourself to a new client, it is important to share:
  • When covering the agenda at the beginning of a meeting, stating the purpose should be:
  • Asking the client, “Is there anything else you want to be sure we discuss during our meeting?” is:

Search Question

Latest Updated

  • Sylvia Wants To Create A My Google Business Account For Her 3 Retail Locations. How Can Sylvia Verify Each Location In Google My Business?
  • When Measuring Offline Conversions With TrueView For Action, A Store Visit Is Counted When A User Watches 10 Seconds Of An Ad And Then Visits A Store Within How Many Days?
  • How Do Shopping Ads Help Improve The Quality Of Leads Over Standard Text Ads?
  • Google Ads Follow The Media Rating Council’s Standards For Viewability. What’s Required For An Ad To Be Counted As A Viewable Impression?
  • YouTube And Google Video Solutions Are Specifically Tuned To Your Business’ Marketing Objectives. They Can Increase Awareness By Keeping Your Brand At The Top Of Customers’ Minds. They Can Boost Consideration By Inviting Customers To Engage With Your Brand During High-Intent Moments. What Other Marketing Objective Can YouTube And Google Video Solutions Fulfill?
© 2020 Certifications Help